globainsight Product

Brand Tracker

Always-on brand intelligence. Never miss a shift.

Continuous, always-on brand health measurement across awareness, equity, sentiment, and competitive position. Our AI engine alerts you the moment something changes - before it becomes a problem.

2,400+
Brands Tracked
Weekly
Update Frequency
<2 hrs
Alert Response Time
Up to 10
Competitor Slots
Key Features

Continuous Measurement

Weekly or monthly waves with consistent methodology, enabling true longitudinal tracking with statistical rigour.

Equity Framework

Measure the full brand equity stack: awareness, familiarity, consideration, preference, purchase intent, and loyalty.

Competitive Benchmarking

Track up to 10 competitors alongside your brand on all key KPIs - automatically updated every wave.

AI Anomaly Alerts

Machine learning detects statistically significant shifts in any metric and delivers instant alerts to your team.

Media Efficiency Analysis

Correlate brand KPI movements with media spend data to calculate the ROI of every channel.

Executive Reporting

Auto-generated board-ready reports with trend charts, commentary, and recommended actions.

Common Use Cases
Continuous brand health
Campaign effectiveness
Brand crisis monitoring
New market entry tracking
M&A brand due diligence
Portfolio brand management
Integrations
NielsenKantarGWIBrandwatchMeltwaterTableauPower BIGoogle Data Studio

Ready to try Brand Tracker?

Get a personalised walkthrough from one of our platform specialists.