Market share increased 8.4% across tracked categories
Losing market share to private-label and discount competitors across 8 categories without understanding why consumers were switching.
RetailMax Group had lost 5.2 percentage points of market share across eight core categories in 18 months. globainsight deployed a continuous brand and category tracker with AI-powered share-of-wallet analysis across 60,000 household panelists in 12 countries. Within 12 months, RetailMax gained 8.4% market share across tracked categories — representing an estimated £120M in incremental annual revenue.
Ran rapid diagnostic study across 8 categories to identify root causes of share loss.
Designed continuous category tracker with 60,000 monthly household panelists capturing actual purchase behaviour.
globainsight AI engine running real-time share-of-wallet models and competitor threat scoring.
Weekly insight alerts to category directors with recommended pricing, promotion, and ranging actions.
For two years we watched our share erode without understanding why. globainsight gave us the diagnostic precision to reverse the trend — category by category, market by market.
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