Concept validation completed in 21 days, saving £400M in avoided mispositioning
Needed to validate EV product positioning and pricing across 5 markets before committing to a £2.5B production investment.
AutoDrive Motors faced a £2.5 billion investment decision for a new EV platform. globainsight deployed a large-scale conjoint and concept testing programme reaching 18,000 validated EV intenders. The research identified a critical positioning misalignment that would have cost an estimated £400M, and the refined concept generated 45,000 pre-orders within six months of launch.
Defined research objectives and decision framework aligned to board requirements.
Translated product concepts into testable stimuli across 5 markets.
Reached 18,000 EV intenders using conjoint, TURF, and price sensitivity methodologies.
Delivered board-ready recommendation three days before deadline.
£2.5 billion on the line and 21 days to decide. globainsight delivered on time — and the pre-order numbers speak for themselves.
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