Methodology deep-dives, industry studies, product engineering, and the occasional opinion from the team building globainsight.
After two years of A/B testing, we cut average screener length by 62% and improved completion rates by 18 points. Here's the methodology, the trade-offs, and what we'd do differently.
After two years of A/B testing, we cut average screener length by 62% and improved completion rates by 18 points. Here's the methodology, the trade-offs, and what we'd do differently.
What we learned building a fine-tuned classifier that flags synthetic survey responses with 98.4% precision.
Our annual study of 2,400 B2B decision-makers across 14 markets - what's changed since 2024 and what it means for go-to-market.
A deep dive into the architecture that lets you watch brand metrics move in near-real-time during product launches.
A practical guide to post-survey weighting choices - with simulated bias and variance comparisons across five common scenarios.
Three years of category panel data show shoppers running 23% more mini-missions per week. Implications for shelf strategy.
The CDN, edge-compute, and progressive rendering decisions behind our latest performance milestone.
Our internal evaluation of GPT, Claude, and Gemini for question generation - and the specific failure modes that keep humans in the loop.
How career panellists distort tracking studies, and the cross-survey behavioural model we use to detect them.
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