Student enrollment increased 34% in the following intake cycle
Student enrollment declining 14% year-over-year with no clear understanding of changing student decision criteria post-pandemic.
EduNexus Global was facing a 14% year-over-year enrollment decline. globainsight deployed a mixed-method programme combining 120 qualitative depth interviews with a 45,000-respondent quantitative study across 22 countries. The AI-powered thematic analysis identified four distinct student personas, resulting in a 34% enrollment increase — representing £68M in incremental annual tuition revenue.
120 in-depth interviews with prospective students and parents across 12 markets.
globainsight NLP engine identified four distinct student decision personas.
45,000-respondent survey across 22 countries to validate the four personas.
Cross-functional workshops to embed persona insights into recruitment strategy.
We were marketing to student segments that no longer existed. globainsight gave us an entirely new segmentation framework that transformed everything.
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